Why Tourists Are Flocking to Banyuwangi for the Unique 10,000 Cup Coffee Experience

Banyuwangi coffee tourism is on the rise, as the East Java regency draws visitors with a bold new campaign. In fact, the local Osing cultural festival served 10,000 cups of free coffee in one day. As a result, Banyuwangi is quickly becoming a must-visit destination for coffee lovers and culture seekers alike.

How Banyuwangi Coffee Tourism Is Making Waves

Banyuwangi’s governor launched the coffee promotion to highlight the region’s vibrant coffee culture. Therefore, thousands of tourists now travel to experience the famous Osing coffee traditions. At the festival, local baristas expertly brewed and served the drinks, showcasing both quality and hospitality. Consequently, visitors enjoyed not just caffeine, but authentic Indonesian hospitality.

The initiative quickly went viral, thanks to social media and word of mouth. Because of this, hotels and restaurants reported a surge in bookings. Moreover, local coffee farmers gained new recognition for their hard work and products. As a result, Banyuwangi is now firmly on the map for coffee tourism.

What Makes Banyuwangi’s Coffee Offer Unique

Unlike typical tourism campaigns, Banyuwangi’s coffee promotion blends culture, tradition, and excitement. Each cup served at the festival tells the story of the Osing people, Banyuwangi’s indigenous community. In fact, visitors can witness the entire process from farm to cup, making the experience both educational and memorable.

Additionally, the campaign is part of a broader effort to showcase local products. For example, specialty coffees, honey, and herbal teas are also promoted. At the same time, the region’s natural beauty—including lush hills and scenic plantations—offers a perfect backdrop for coffee tours.

The Impact on Banyuwangi Coffee Tourism

Thanks to the 10,000-cup coffee event, Banyuwangi is attracting both domestic and international tourists. Consequently, the local economy is benefiting from increased hotel stays, restaurant visits, and coffee sales. Meanwhile, the annual festival is expected to grow, drawing even larger crowds.

Furthermore, the positive buzz is encouraging other districts to create similar experiences. As a result, Indonesia’s reputation as a coffee tourism destination is strengthening. Ultimately, Banyuwangi’s bold approach proves that creativity, tradition, and hospitality can transform a local product into a global attraction.